How it Works How It Works - the short version:

  • You order a feed by completing a simple online form here

  • You enter the web address where we can find your listings
    (We can collect your listings from an existing feed, if you prefer)

  • We configure our software to read the listings displayed on your site
    (We do not need to access your database)

  • Our software imports the listings from your site (or feed) to our system

  • We convert the listings into a data feed and make it available in multiple versions to satisfy as many receivers of the feed as possible

  • We email you with details of your feed and how to have it distributed

Top 5 Questions   Price details   Frequently Asked Questions



How It Works - the full version:


In the mid 2000s XML2U's founders identified a problem and sought to find a solution:

Real Estate Agents had been manually publishing their properties on portals and other websites to ensure their properties were seen by the growing number of property seekers using the internet to find property.

The problem was the time it took to enter each property one by one to each site.

As a consequence, agents only tended to upload their properties to a few sites and even those were not updated very often.

The solution was an automatic feed of the agent s property listings - so that when a property was added to the agent's own website, it was picked up and copied across (by means of a feed) to the sites they wanted it seen on. This process is often referred to as syndication.

XML2U developed the systems necessary to collect the property listings from the agent's website, turn that data into a format that other websites could import, and feed it to them.

As a result real estate agents were able to have their properties syndicated far & wide, on multiple websites, with no manual intervention.

Since then, we have identified the same need in the automotive, recruitment, boat, and other eRetailing industries, and have further developed what we do for real estate agents to provide these industries with the same facilities.
 

What XML2U does

By configuring our software to the layout of the client's website, we create a data extraction robot to crawl the site (much like Google would crawl a site to index it in their search results) and copy the listings (properties, cars, job vacancies, boats etc.) across to our database.

The copied data is then transferred to our feed generator which transforms the data into a variety of formats which other websites can then import. We create multiple versions of the feed so that most of the world's portals, social media sites and marketing platforms are able to work with it.

Once the feed is created, it is ready for delivery to whomever you want it sent. To keep the feed up to date, our robot revisits the source of the data (your site or export file) each day to collect your latest information, refreshing the feed with the new data.  In this way, receivers of the feed are able to update their systems automatically with your latest information. This applies to new listings, removed listings and amended listings, each day. 


Benefits to you

Massive time-saving - the more sites or other locations your feed is sent to, the more time you are saving - and time of course is money. All you have to do is decide who is to receive the feed - to assist you we provide the means to identify and select suitable recipients and our systems will then automatically send the most up to date data to them up to 4x a day.


Widest distribution network - and other uses:

  • more than 1000 national & international portals to choose from,
    100+ of which are entirely free

  • an RSS add-on to update the agent's own site visitors

  • uploads to Facebook, Instagram, LinkedIn, Blogger, WordPress and Telegram

  • powering a smartphone app, a mobile website or a digital TV display


Reaching markets not previously accessible
It is one thing for you to get your listings seen in your own country, but quite another to get them seen by overseas buyers. It is increasing important to attract buyers from other countries however the websites and portals that serve one country are often not very visible in another. So, to be seen by Chinese, Russian, British or Asian buyers, for example, the listings need to be published on the portals most visible in those territories.

The portal selection in XML2U includes the most important and highly visible portals in all parts of the world.


Deals & discounts for XML2U clients
Many portals offer special deals and discounts to clients who have an XML2U feed. (Run a portal search and click the XML2U Offer links).


Major boost to your SEO
Search Engine Optimisation (SEO) determines where on the major search engines your website appears and, therefore, how many people find and visit it. Many portals provide links back from each of your listings direct to the listing page on your own site. This contributes to a higher ranking on the important search engines and as a consequence more visitors to your website.


A very modest cost
Because we have automated so many of the processes we can make the facility available to you at a very modest price. Aa entry level feed (whether for real estate, cars, jobs, boats etc) will cost £24.00 per month (to include daily updates for up to 500 listings - more frequent updates and larger volumes by arrangement) regardless of how many sites are sent the feed; plus a one-time setup fee of £35.00.


No long term contracts
There is a 3 month minimum term but, thereafter, you can cancel without notice at any time. To cancel a feed, service or recurring subscription please contact us at cancellations@No spam please!xml2u.com and we will reply with details of the procedure.


Will you be pleased with what we do?
Try Googling "We partner with feed creator XML2U.com" (use the "" marks to get an exact match). You'll find thousands of links from portals and marketing platforms all over the world that are very happy to refer their clients to our services.


Ready to order? Click here


NOTES:
(i) If you are planning to feed to Rightmove or another site where you are only allowed to advertise a specific number of properties, please tell us that number on the order form.

(ii) If you want to be selective about which properties to include in the feed, you can add an identifying character to each property on your site or feed (say a *, to the property ref number, or at the beginning of the title or description). Then just tell us on the order form that we are to only collect those so marked. Or, you can ask us to use your search facility on your site so we only collect the properties returned by specific search criteria, (eg. Houses in 'a town' up to 500,000). To clarify this, one selection = one feed. If you need more than one different selection, you will need to order more than one feed.


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